India’s travel and hospitality industry is stepping in to help revive tourism in Jammu & Kashmir (J&K) — the lifeline of the country’s northernmost state — after its peak season collapsed following terror attacks on tourists that triggered mass cancellations.
The Federation of Associations of Indian Tourism & Hospitality (FAITH), the Travel Agents Association of India (TAAI), the Indian Association of Tour Operators (IATO), and prominent members of the Hotel Association of India (HAI) will visit Srinagar, Gulmarg, and Pahalgam in the coming weeks to reinforce the message that the region is safe for tourists.
“We’ve spoken to tourist transport