Competition Commission of India (CCI) has notified the regulations for determining the cost of production, a move that will help the watchdog to more effectively assess alleged predatory pricing and deep discounting practices especially in the quick commerce and e-commerce segments.

As part of efforts to update the framework for assessing predatory pricing, the watchdog came out with the draft rules in February.

After stakeholders' consultations, the Competition Commission of India (Determination of Cost of Production) Regulations, 2025 have been notified.

The development also assumes significance against the backdrop of CCI looking at some complaints of unfair business practices made against quick commerce as well as e-commerce players.

Competition law prohibits predatory pricing as an abusive conduct by a dominant enterprise.