Chief Minister Pinarayi Vijayan on Sunday (May 4) inaugurated the first phase of the Muzhappilangad-Dharmadam Comprehensive Beach Tourism Project, terming it a milestone in Kerala’s tourism development and a transformative initiative for the Malabar region.
Addressing a gathering at Muzhappilangad beach, the Chief Minister said the project would strengthen Kerala’s position as a premier tourist destination, both nationally and internationally.
“The Muzhappilangad Beach Tourism Project is a milestone not only for Kannur but for the entire State. It is the longest drive-in beach in the country and one of the most noted in Asia. Driving along the beach is a unique attraction that holds immense tourism potential,” he said.
The ₹233-crore comprehensive beach tourism development plan, conceptualised in four character zones- Muzhappilangad South, Muzhappilangad North, Dharmadam beach and Dharmadam Island- aims to offer a blend of adventure, eco-tourism and cultural experiences. Of this, the first phase has been completed with ₹62 crore worth of development works.
As part of the initial phase, facilities such as walkways, refreshment centres and vehicle parking have been set up on the northern side of Muzhappilangad beach, while the southern stretch has been equipped with seating areas, toilets and kiosk parking. At Dharmadam beach, upcoming works include jogging and cycling tracks, an underwater sculpture garden and an elevated nature walk. A detailed plan is also being prepared to improve access to the island. “While advancing infrastructure for tourism, we are committed to preserving the ecological balance,” Mr. Vijayan said.
“The aim is to ensure that Kerala’s tourism growth is sustainable and eco-friendly. The sector makes a significant contribution to the State’s economy, and we are determined to take Malabar’s tourism potential to the world,” he said.
The Chief Minister pointed out that though north Kerala has several promising destinations, many have remained under the radar. He said that efforts such as the special B2B meet held recently in the region have brought in vital tourism investments and increased visibility. “Tourism initiatives like the Thalassery Heritage Circuit, Malabar River Cruise, and infrastructure development in Bekal, Muzhappilangad and Dharmadam are poised to bring about a cultural and economic revival,” he added.
Quoting tourism data, Mr. Vijayan said that Kerala received around 2.5 crore domestic tourists and over 7.5 lakh foreign tourists in the previous year.
“This reflects the trust that travellers place in Kerala. We must treat them as guests of our land with dignity, warmth and courtesy. Their positive experiences are what will bring them back.”
Highlighting Kerala’s growing stature on the global tourism map, the Chief Minister noted several international recognitions, including Kerala’s listing in The New York Times as one of the 52 must-visit destinations, and awards such as the World Travel Mart’s Responsible Tourism award and the ICRT International Gold award. These recognitions underline the directions in which Kerala tourism is heading, he added.
Tourism and Public Works Minister P.A. Mohamed Riyas, who presided over the function, said the Muzhappilangad-Dharmadam project is an asset to the State and its phased implementation would catalyse a broader economic and cultural renaissance. “Once all four phases are complete, the region will emerge as a hub for eco-tourism, heritage and beach adventure,” he said.