TakeUp, the AI-powered revenue optimization platform designed for independent hospitality properties, and ThinkReservations, a leading property management and booking system, have strengthened their partnership with an enhanced integration that delivers even greater pricing intelligence to independent hotels, inns, bed & breakfasts, and glamping retreats. This deeper collaboration unlocks new, invaluable data insights, giving properties the ability to compete more effectively with larger brands.

With this expanded integration, TakeUp now provides properties with access to booking search volume data, a powerful metric that was previously unavailable. This unique data—displayed directly within the TakeUp web app—reveals the total number of searches made on the ThinkReservations booking engine for specific occupancy dates. By analyzing search volume trends, property owners and operators can gain a real-time view of traveler demand, allowing them to make smarter strategic decisions based on guest interest, not just confirmed bookings.

"This deeper integration with ThinkReservations is a game-changer for independent properties," said Bobby Marhamat, CEO of TakeUp. "By unlocking booking search volume data, we are giving properties an unprecedented advantage–they can not only optimize their pricing strategy in ways that were previously only available to larger brands but also make smarter decisions about marketing campaigns and guest experiences."

By leveraging AI-powered pricing insights and human revenue strategist oversight, TakeUp's enhanced integration ensures that ThinkReservations customers now have access to a sophisticated yet easy-to-use revenue management system that helps them maximize occupancy and revenue.