“There have been 80% cancellations in bookings. We can understand. It is justified and natural given what happened,” Mushtaq Chaya, chairman, KHA, said.

Mr. Chaya said tourism stakeholders in Jammu and Kashmir were not worried by the dent to business “but are sad with the fact that the incident took place on our soil”. “The people of Kashmir have condemned the act. Everyone joined the protest and observed a shutdown, which happened for the first time. Time is the best healer,” he said.

Satish Vaishya, head of the Mumbai-based Pooja Holidays, extended support to tourism in Kashmir. “Kashmir sees phases of growing tourism and slumps in a cyclic manner. The tough events of 2010 were followed by the 2014 floods, and then (abrogation of) Article 370 in 2019. We saw the ‘Boycott Kashmir’ campaign after the Pulwama attack in 2019. However, we have always supported the ‘Love Kashmir, Promote Kashmir’ campaign. I am hopeful tourism will pick up again,” Mr. Vaishya, speaking at a press conference in Srinagar, said.