•             Bringing together suppliers and buyers, this dedicated zone is designed to empower attendees to unlock strategic connections and data-driven insights

•             The Business Events Stage will host sessions on the future of business travel and events in the Middle East region, cementing ATM as a global hub for networking and collaboration

With the global events industry projected to register a compound annual growth rate (CAGR) of 6.8% during the period 2024-35, IBTM@ATM will provide a gateway to the lucrative business events sector throughout the 32nd edition of Arabian Travel Market (ATM), which will take place at Dubai World Trade Centre (DWTC) from 28 April to 1 May 2025.

IBTM@ATM has been created in response to stellar growth in the business events industry and significant demand among ATM visitors – more than 7,000 attendees, 1,500 buyers and 400 exhibitors expressed interest in this lucrative sector at last year’s show. Debuting at ATM 2025, this dedicated zone is designed to unlock strategic connections, impactful collaboration and data-driven insights.

In keeping with ATM 2025’s theme, ‘Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity’, IBTM@ATM will bring together suppliers and buyers through scheduled appointments and business exchange sessions. The brand-new Business Events Stage will host a broad range of sessions on the future of business travel, technological innovation, socioeconomic growth and more, cementing ATM’s position as a global hub for networking and collaboration.

Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “This year’s theme of enhanced connectivity is particularly relevant to the evolving business events sector, which thrives on strategic partnerships, knowledge exchange, and innovation. Through IBTM@ATM, we are strengthening our commitment to adding value to our exhibitors and attendees by creating a dynamic community where suppliers and buyers can engage in meaningful networking, business exchange sessions, and a high-impact content programme. By leveraging our unique insights, we aim to facilitate connections and unlock new opportunities that drive long-term growth within this thriving market segment.”

IBTM@ATM will bring together suppliers and buyers from across the business events sector, connecting meeting planners, association buyers, professional conference organisers, incentive buyers, destination management companies (DMCs), corporate event planners, event technology providers, travel agencies and tour operators with a diverse range of convention bureaus, unique venues and hotels, conference facilities, and airline and transport solution providers, amongst others.