Maruti Suzuki’s Digital Shift: Engaging a New Generation of Car Buyers

 

Maruti Suzuki, India’s leading carmaker, has built its reputation on reliability, affordability, and trust. But with evolving consumer preferences, especially among Gen Z and millennials, the brand is transforming its marketing approach.

 

Partho Banerjee, Senior Executive Officer of Marketing & Sales at Maruti Suzuki India Ltd, shares insights on how the company is embracing digital innovation, personalization, and adapting to trends in the EV and SUV segments.

 

Catering to the New-Age Buyer

 

While fuel efficiency and value for money remain key factors for Indian buyers, younger consumers also seek purpose-driven experiences. To cater to diverse preferences, Maruti Suzuki has developed two distinct retail channels:

 

NEXA: A premium, sophisticated experience designed for those who seek exclusivity.

 

Arena: A vibrant, youthful space that offers stylish yet affordable options.