Kurkure Unveils New Schezwan Flavor in Collaboration with Ching’s Secret
PepsiCo India has teamed up with Tata Consumer Products’ Ching’s Secret to introduce an exciting new flavor of Kurkure. The latest variant, infused with the bold and tangy taste of Ching’s Schezwan Chutney, is now available across India at price points of Rs 5, Rs 10, and Rs 20.
This partnership marks a unique fusion of Kurkure’s signature crunchy, spicy charm with the fiery flavors of desi Chinese cuisine. Aastha Bhasin, Marketing Director for Kurkure & Doritos at PepsiCo India, shared her enthusiasm about the collaboration, calling it a milestone in snacking innovation.
“With fusion flavors gaining immense popularity, this launch combines the best of both worlds—Kurkure’s masaaledaar magic and Ching’s Schezwan kick—offering consumers an unmatched snacking experience,” said Bhasin.
Tata Consumer Products acquired Ching’s Secret in 2024, making this collaboration a celebration of two iconic brands coming together to deliver bold and exciting tastes for Indian snack lovers.