Kohli’s Brand Strong, Sharma Faces Long-Term Challenges After Australia Test Series
Despite setbacks during the Border-Gavaskar Trophy against Australia, Virat Kohli's brand value remains resilient. Experts believe his market appeal will stay intact, especially if he performs well in the upcoming IPL and one-day series. Kohli, a favorite among advertisers, continues to represent major brands like MRF and HSBC India.
On the other hand, Rohit Sharma’s brand image, heavily tied to his leadership skills, may face challenges in the long run. While Sharma’s current endorsement deals with brands like Swiggy Instamart and Ixigo remain solid, his recent struggles with form have raised questions about his marketability after retirement.
For now, both players remain top choices for advertisers, but Sharma’s brand trajectory might hinge on his ability to bounce back on the field.