Wealthy Indians Driving Demand for Custom Swiss Watches
Indian high-net-worth individuals are increasingly investing in bespoke, luxury timepieces from renowned Swiss watchmakers. For example, a business family in Maharashtra has commissioned a one-of-a-kind grand fireplace clock, valued between ₹5-6 crore, from a prestigious French brand, April H., known for crafting luxury timepieces for over 300 years.
In another case, a 40-year-old watch enthusiast from Delhi acquired a custom Ludovic Ballouard watch for ₹1.6 crore. The Geneva-based brand, known for its exclusivity, creates watches starting at $70,000 (around ₹60 lakh), and this collector personalized his piece by engraving his children's birthdates.
These examples highlight the growing trend among wealthy Indians to invest in unique, handcrafted timepieces, pushing the demand for luxury Swiss watches to new heights.